how far in advance to send press release

How Far in Advance Should You Distribute a Press Release?. Other large events without ticketed audiences or announcements, such as introducing a new service line or product launch, also benefit from advance press release distribution. To generate chat around the topic, consider a two- to three-week lead time, followed by a second press release on the launch day. The advanc… See more

How Far in Advance Should You Distribute a Press Release?
How Far in Advance Should You Distribute a Press Release? from expresswriters.com

If you want a reporter and/or photographer to come to the event and cover it as a news story, you can issue a media advisory 5-7 days before the event. A media advisory is not.

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